F is for Fragonard: a parfumerie in Grasse

Heady fragrances and learning all about the making of perfume, Fragonard, Grasse

My first awareness of Fragonard came with a gift from Michelle for my birthday a years back, it was their signature perfume - Belle de Nuit.

I remember wondering why I had never heard of the brand. Today I found out why, they have a strategy of only retailing in France and do not white label. They are certainly a key parfumerie here in Grasse, in the Haute Province. The flowers of Grasse have made the town the centre of perfume making in France for a couple of centuries. Apparently Chanel buys up almost all the production of jasmine for their signature Chanel No 5 as the 'terroir' here makes for a heady and unique jasmine!

We joined a tour of the factory this morning and enjoyed learning about the processes behind perfume. The retail experience was as much fun, another opportunity for a birthday present, I think Fred's patience is starting to wear thin with all the requests for yet another gift...